Monday, July 11, 2011

The Types of Companies that Appreciate What we do at HealthInsuranceGeeks

We have had a tremendous first few years of growth at Health Insurance Geeks. It has been augmented with the political climate in Washington, the economic collapse of 2008, and what seems to be the "new" thing to do at growing companies - make money, save money and become MUCH MORE FISCALLY RESPONSIBLE!

These are all great things for us, as we have been beating a specific drum for many years and it seems as though companies just started listening to our beat when savings and efficiences became priority number 1.

I hope this is just the beginning of the new landscape for how we purchase health insurance in the United States, how health insurance carriers are governed, as well as the limited involvement in the actual management and rationing of healthcare by the government.

We have seen a dramatic uptick in the amount of corporate customers (specifically companies with 75 employees give or take a few) who are listening with wide open ears now to our language - CONSUMERISM. Employees and employers are now learning more about the true cost of healthcare, and purchasing plans from carriers that are both sigfinicantly less premium, while offering the exact same level of coverage for the big ticket catastrophic items we all insurance against to begin with in the U.S.

So long as we focus on "what is my copay" we are on a health insurance escalator that will not go down....as we move away from copay-based plans, we will happily begin lowering costs, be on a downward escalator, and will see all of the constituents in the supply chain - doctors, hospitals, labs, ambulator centers/imaging centers, rehabilitation centers, etc... - begin to be incented for quality, and no longer quantity. It will also mean less of all of those constituents as the unprofitable will die. I guess that is how things should be in the real world.